It is marketing, marketing, and more marketing. I live in CA, so I can speak from US's perspective only. Yes, badminton is seen as an Asian sport. OK, so be it being an Asian sport. The Asian communities in CA, NY, Vancouver, Toronto, have a pretty sizable consumer base. Let us be the targeted consumers and let the businesses sell to us. As badminton fans, we should do business with these sponsors. Look at the recent US National, the major sponsors are Yonex (of course), United Commercial Bank, Southwest Airlines, and Sheraton Gateway Hotel. Pretty good list. That should open the opportunity for Bank of America who likes to corner the Chinese market (their calendar is in English and Chinese). How about Singapore Airlines, Air China, Cathay Pacific, and other Asian airline. How about Mercedes, Lexus, Toyota (Asian's favorite brands). There are plenty of opportunities for these sponsors to ... yes ... target the Asian consumers. kwun, I remember you had a dream for a BC tournament. If you still like to explore that, PM me. I live in bay area. Maybe we can start here.