Interesting. He will need a good business plan. And if he wants to go international with his equipment, a good tactic would be to make friends with BC members and the mods! His team needs to look at Yang Yang and Adidas and try to learn from those. Don't assume just his name is good enough. There's a lot of promotional work he would need to do for a few years to build it up and to maintain it. Astec would be a good business to take notes from.