*New! Adidas Badminton

Discussion in 'Badminton Rackets / Equipment' started by derrickn, Jan 3, 2013.

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  1. orangenetic

    orangenetic Regular Member

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    Personally.....I hope they improve designs. Just a plain color with three stripes seems too classic for me.
     
  2. Sgt_Strider

    Sgt_Strider Regular Member

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    I notice that Adidas failed to launch this year's racquets back in September. It's almost December. Are those products delayed until mid-2015?
     
  3. Cheung

    Cheung Moderator

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    Didn't ask that question. However it's a completely new team coming in. What would be easier? Continue with the old company's product or set up a new line that your team can be completely familiar with?
     
  4. j4ckie

    j4ckie Regular Member

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    As long as they dont price their new stuff as ridiculously as before...there was really no way anyone was gonna buy an unproven brand's rackets when they were level or even more expensive than the market leader's most expensive ones...and don't get me started on the other products such as strings, bags and such...those weren't even near anyone else's. Would be a shame to repeat those mistakes.
     
  5. Shinichi

    Shinichi Regular Member

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    Hopefully they will improve their production and distribution
     
  6. Sevex

    Sevex Regular Member

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    Adidas rackets were considerably cheaper than Yonex in the UK, around £90-£120 for a top end racket compared to £140-£170 for the top end Yonex rackets and played just as well imo. Which is about the same price Victor priced their high end rackets when they properly entered the European market a few years earlier, when £90 was still a fair amount for a racket. Shoes were also cheaper and shuttles were as well (for the brief moment they were available). No idea on shoe quality or clothing but the strings were fine (nothing special) but the shuttles were very good indeed.

    However the main problem I think was not keeping any kind of momentum behind their products and their advertising (post launch) was all over the place. At one time they were advertising a racket on their Facebook page (the duoforce) which wasn't available anywhere other than Hong Kong and the USA, leaving a lot of people a little bit annoyed as they mentioned they weren't launching it anywhere else...
     
  7. j4ckie

    j4ckie Regular Member

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    Well, here the Tour and Pro rackets cost between 130 and 180€, with both adipower rackets at 160 and 180 iirc. At that time, the most expensive Yonex racket cost 160€ at the most expensive shops (adidas was only.available in one or two, and there were no price differences). The triple bags were a ridiculous 130€, with the most expensive bag by any other brand sitting at 80€...and strings were a pricing disaster as well. I believe reels were around 150-170€, and at that time Bg80 was still at 100€...
    While I didnt test the newer version of the BT feather, I had nothing but problems with the older version, so I doubt it was a much better shoe. It was pretty expensive as well, but not out of the normal range for high-end shoes.
    Advertising here was rather weak, and part of the problem might have been their sponsorship contracts which were rather unattractive...
     
  8. JeepDK

    JeepDK Regular Member

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    New colour rackets are in few stores in Denmark.

    It seems like discounts on Adidas rackets has hit Europe. I picked up the Duoforce (€85) and the Precision 88 (€55).
     
  9. maartendq

    maartendq Regular Member

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    Wow, where did you find the duoforce that cheap?

    Edit: Found same price on Badmania too
     
    #1869 maartendq, Dec 1, 2014
    Last edited: Dec 1, 2014
  10. nthanhhai

    nthanhhai Regular Member

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    Not sure about Adidas Racket, but I saw Wong Wing Ki, sponsored player by Adidas, no longer use Adidas Racket and shoes, only apparel. He switched to Yonex for racket and shoes... Not sure if they decided to release new model or the contract is just for apparel only.
     
  11. Cheung

    Cheung Moderator

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    Looking forward to a new launch. I played with a demo racquet - it was totally black with no markings. Wasn't allowed to take a picture of it :(

    It felt nice but these are first impressions only.
     
  12. yan.v

    yan.v Regular Member

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    I think they lost all their momentum.

    They'll need HUGE investments to get into a favorable place again and I doubt it will happen.

    Only time will tell!
     
  13. Cheung

    Cheung Moderator

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    They're cleaning up the issues leftover from the previous lot.

    For us though, that means nothing .
     
  14. j4ckie

    j4ckie Regular Member

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    Let's see if they have more reasonable ideas in terms of pricing this time around
     
  15. kwun

    kwun Administrator

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    aside from the pricing, are there other concerns?

    is the pricing concern that Adidas is more expensive than Yonex/Victor/etc? what about the quality and the value of the products?

    or any other concerns that we can bring to Adidas Badminton?

    they had a lot of momentum back in 2013 when they first launched. but something went wrong. now they have to repair that reputation and momentum. what do you recon they need to do?
     
  16. Steve the noob

    Steve the noob Regular Member

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    I suppose a bit of quality problems as well. My duoforce is a fantastic racket to play with, however it chips way too easily. Although the designs are nice, the paint quality is terrible. As for value, there isn't much too it. Yonex/Victor makes some similar spec'd rackets that are cheaper and play just as well. In my case, a BS12 is nearly $50 cheaper and plays almost identically, except with faster head speed.
     
  17. yan.v

    yan.v Regular Member

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    I don't think anything was wrong with the products (except maybe the names of the lower end rackets and every single thing having the same name (AdiPower string, grip and racket...)

    They should aim for prices that are a little lower than Victor's prices. People will not pay the same price as a Yonex racket for a brand they don't really know.

    Also, their marketing was ****. They created a lot of hype using social medias and communities like ours as well as sponsoring Axelsen and after that it seemed like they thought it was enough. They haven't done anything else.

    The first approach was right and the hype it created was huge, but they need to live up to that hype and also realize that 90-95% of badminton players don't use these forums or don't research badminton products. So they need to keep making efforts to attract people.

    Basically, if they want to get in the market and become bigger, they need to invest the money and not give up/stop all activities after 2 months.
     
  18. Rimano

    Rimano Regular Member

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    Both my Adipower Tours have paint finish problems, there were some black dots on the silver parts near the throat. Also, same thoughts on paint durability, it's not the greatest.

    I haven't played with my Adipower Pro as much, but that doesn't have a single mark on it.

    Quick head's up.
    Directbadminton.co.uk has some of the new racket range.
     
    #1878 Rimano, Jan 28, 2015
    Last edited: Jan 28, 2015
  19. Esteban

    Esteban Regular Member

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    It's strange about the paint quality comments...
    I've had the AdiZero Pro and the AdiZero Tour since they were released and I always marvel at the paint quality.
    Neither one has a mark on it while my Victor and Yonex look *extremely* well used despite being used much less than the Adidas.
     
  20. Cheung

    Cheung Moderator

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    I had a look at the website. It looks more like new pricing rather than a new racquet range.

    We are looking at end of March for some new news, new products launch etc.
     
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