And the funny part is, the printed local newspapers are flooding their local readers with news on tennis eventhough the tennis is not such popular in that country, let say compared to badminton, and even funnier, disregard the hard facts that the achievement of their countrymen in the tennis is abysmal while they achieve way much better in badminton.
And this force-fed coverage policy does not only happen in printed newspapers but also in TV coverages incl. the live broadcast. It's very sad and pathetic when the local media networks are just carrying the weight of the giant, syndicated news aggregators (Reuters & its subsidiary, the Associated Press and AFP) and other giant, established mainstream media corporations.
That's why I said earlier badminton can't compared to tennis in term of money and media coverage; eventhough in those particular Asian nations whereas tennis is indeed much less popular than badminton and their countrymen achieve much better in badminton, the local media still give badminton the meager coverage [compared to the indecently elevated coverage of tennis].
Just pay attention to the local media practices in your countries, some readers may see the same light as my self indeed.