.... before you run off to your coach. I think it is very poor taste whenever at the end of a match, you will find the winner/s running to their coaches first to celebrate. What happened to shaking your opponent's hand first? What happened to decent sportsmanship and basic courtesy??? As far as I know, it wasnt like this some 8-10 years ago. Sadly, you only see this happening in badminton. And I think badminton may end up the victim if this problem is not addressed.