Victor 2020 New Products
- Thread starter Junye
- Start date
Junye
Regular Member
Seems they enhanced some aspects of the racket. Material name is added TR behind. (might be marketing too)
They 'claim'
1. Shaft stronger hence increasing the repulsion
2. Shots will be more accurate
3. Control ability increased
4. Ease of defence increased
s_mair
Regular Member
Yeah, right... as if... what a huge load of marketing gibberish...Seems they enhanced some aspects of the racket. Material name is added TR behind. (might be marketing too)
They 'claim'
1. Shaft stronger hence increasing the repulsion
2. Shots will be more accurate
3. Control ability increased
4. Ease of defence increased
Why not make it a 3U at least?
Z-Force III
Regular Member
Sorry to say, but IMO they rely too much on TTY. No disrespect for this gorgeous female player, but for marketing and based from my experience, the interest in the discipline of female pro players matches is below the interest of male pro players. There are quite a lot exceptions here, but having in mind, that it is in most clubs a 2:1 ratio of male to female players, I think it is not a smart move to rely to much on her and I can't imagine that female signature line sales equal as a male line. This is not any sexism or something like that, it's just my view and how I think the market work.
Nike wouldn't also rely on Wendie Renard for a marketing campaign too much and would add Lionel Messi or Kylian Mbappe. It is a simple marketing calculation that you should define your biggest consumer class and target them and add some side marketing to expand it.
And now to Victor. IMO Antonson is a great talented and young player, but the huge success and fan base is not there, yet. Until this will come they need any major male singles or a doubles player which is at same career level as TTY.
As long as Victor don't have any legendary or on the best way to become legendary male players, male buyers won't identify much with this brand. They harmed them with the sinking fiasco, they dropped the koreans which found with Yonex a even better sponsor and at the same time Li-Ning aimed for big players like lately Watanabe.
I think that they won't come back to 2010 to 2012 Level and the anime, manga and nerd fans of the badminton market are IMO a too specific group of buyers and the number of rackets is also low.
Li-Ning boost their sales with the loyal chinese market sponsoring the whole team, a successful team in badminton. Yonex picked a huge bunch of legendary and very successful players. I doubt that they get so dominating without a bunch of the top 10 players in the last decade. And Victor celebrate that the get a Antonson or HKW, like they got Lin Dan and Lee Chong Wei. There runs something pretty wrong in the last 5 years.
Nike wouldn't also rely on Wendie Renard for a marketing campaign too much and would add Lionel Messi or Kylian Mbappe. It is a simple marketing calculation that you should define your biggest consumer class and target them and add some side marketing to expand it.
And now to Victor. IMO Antonson is a great talented and young player, but the huge success and fan base is not there, yet. Until this will come they need any major male singles or a doubles player which is at same career level as TTY.
As long as Victor don't have any legendary or on the best way to become legendary male players, male buyers won't identify much with this brand. They harmed them with the sinking fiasco, they dropped the koreans which found with Yonex a even better sponsor and at the same time Li-Ning aimed for big players like lately Watanabe.
I think that they won't come back to 2010 to 2012 Level and the anime, manga and nerd fans of the badminton market are IMO a too specific group of buyers and the number of rackets is also low.
Li-Ning boost their sales with the loyal chinese market sponsoring the whole team, a successful team in badminton. Yonex picked a huge bunch of legendary and very successful players. I doubt that they get so dominating without a bunch of the top 10 players in the last decade. And Victor celebrate that the get a Antonson or HKW, like they got Lin Dan and Lee Chong Wei. There runs something pretty wrong in the last 5 years.
Ouchie
Regular Member
They seem to have imitated the Yonex Legends approach by using Cai Yun. High fives all round at that marketing meeting.
They just need to find legends of their own that had past success with victor, not li-ning. Got to wonder if the marketing team knows which company they work for.
They just need to find legends of their own that had past success with victor, not li-ning. Got to wonder if the marketing team knows which company they work for.
s_mair
Regular Member
Let's face it, they are clearly missing the funds to buy them some more top star sponsorings these days. Just look at the numbers on the Li-Ning contracts with PVS and Srikanth (how his performance justifies that number is a different story...
). And what do you do when you only have one last shining star in your hand? You throw everything you have at it. And they know perfectly well that TTY is currently the only name in their "posession" that can sell anything on the Asian market. They desperately push Antonsen in Europe, but he doesn't have any serious marketing power (yet?).
Z-Force III
Regular Member
Let's face it, they are clearly missing the funds to buy them some more top star sponsorings these days. Just look at the numbers on the Li-Ning contracts with PVS and Srikanth (how his performance justifies that number is a different story...
And what do you do when you only have one last shining star in your hand? You throw everything you have at it. And they know perfectly well that TTY is currently the only name in their "posession" that can sell anything on the Asian market. They desperately push Antonsen in Europe, but he doesn't have any serious marketing power (yet?).
They could push Lee Yang a bit more. I met him personal and he is a very friendly, respectful and entertaining player. They had get their hands on Ko/Shin who used also Victor Products after their retirement.
They got Cai Yun as inactive player, for nostalic fans of him maybe nice, but remember how the Thruster Dong get your attention.
I think that they do the same mistake over and over again. You can milk the cow with a popular racket, but dropping repaints after less than 2 years for a shelf warmer is a bad move. Like in any other sports, the equipment get most attention, when pro athletes use/advertise them. Also releasing the 5 years a flood of pointless and random rackets is money, which could be invested in a few upcoming pros. Let's imagine that TTY is 25. How long can she pull it? I see it as a 5 years plan.
And if they can't get a big fish, an investment in the right top 20 players, can be also a solution. But if Antonson don't bring it or injure badly (he is actually doing very well, but he isn't anybody who entertain), they run out of poster boys.
I agree with that Victor Europe is a bunch of arrogant assholes. I remember that I wrote them, that I used Victor stuff exclusive since nearly a decade as I claimed warranty for my JS10s to corroborate my disappointment about the sinking issues in 4 of my rackets. Instead of beeing thankful for any loyal customer, they wrote me that there are many like me, it isn't something special for them.
Ch1k0
Regular Member
Actually they didn't have their hands on Ko/Shin. It was simply by extension that Ko and Shin used their products because their professional corporate team sponsor was (and still is) Victor. That is also why you see Eom Hyewon using Victor as well because she also happens to be in the same team.
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Lemollin
Regular Member
Yeah, same goes to my country as well, especially after they sponsored national team, such a shame as it used to be one of the best badminton brand..
Z-Force III
Regular Member
I didn't said anything else. Before Ko/Shin get in touch with Apacs and signed contracts, they should target them. I don't mean inside the team sponsorship, I mean for international games. At team Samsung some switch for their games to Yonex rackets, others stick to their national team rackets without a stencil. E.g. LYD and KGJ. Who had which terms in the contract for which games, we didn't know. I really doubt that Apacs has more finiancial power to make a better offer than Victor for independence.
Ch1k0
Regular Member
Yeah I know what you meant about victor should have been targeting them. Just letting you know that Victor didn't actually have them.
And AFAIK and have seen most of the times there are discrepancies for Korean games has mostly been players either A. With personal contracts, or B. In the national team where their racket of choice is of a different brand and by and large they have been allowed to stick to it as long as there is no stencilled logo.
Regarding your Samsung example it has mostly been allowed to be personal choice if you're on the national team. A good couple of examples would be Kim Hana and LYD before they "retired". While still with BKA KHN was using the JS12 but she chose to stick to the VT70ETN when playing for Samsung. But with LYD he chose to stick with the BS12 throughout both until he retired and then immediately jumped back to a familiar platform in the ARC10. This is around the same time period btw about late 2015 early 2016 when Samsung went back to YY from their previous Victor sponsorship.
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Not sure if this has been mentioned in any of the threads but it's somewhat relevant to the current discussion regarding players and branding of Victor:
https://www.victorsport.com/news/18924/VICTOR-FZFORZA-enter-into-strategic-partnership
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https://www.victorsport.com/news/18924/VICTOR-FZFORZA-enter-into-strategic-partnership
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s_mair
Regular Member
Can't really make sense of that. The only thing that get clear from the statement is that the European market will be divided between the "old" Victor Europe for anything south of the german-danish border, and Sports Group Denmark for anything north of it. The way I understand it, they will keep both brands alive and basically only join forces regarding sales, marketing and distribution. And they maybe open the possibility for Sports Group Denmark to develop own products within both brands - same as Victor Europe has done for ages.
I guess we'll have to see how that all works out in reality.
I guess we'll have to see how that all works out in reality.
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Mete Ozcorekci
Regular Member
Do you know that is this dragonball themed racket different paint for existing racket? If yes, which racket will it be? Thanks!Credits to badmintoncn.
Thebestbees
Regular Member
Any idea if the new auraspeed 70k ( black/red ) comes in 3U & 4U? Or is it just 3U?
i can only imagine it will have 7 variant/different spec & when you get all 7 together & then call its name "Shenron", a mystical powerfull Dragon would appear & offer you 1 wish to ask.
If you happen own it & like it, dont buy the other as you will lose all 7 after you have your wish
.Or if you happen to get all 7 & looking for this 1 wish... Please dont & never ask for undies
