Lin Dan enjoys the luxury of options and offers that LCW doesn't have as much. That's why I think and hope LCW will carry on for a couple of years while he still has it in him. Lin Dan, he won't have the motivation,drive or hunger to do more of the same thing as he's been there and done that so many times but he may still play a little, the team championships if needed, and at the same time do much more badminton-related commercial activities to fulfil his multi-million-dollar contract with Yonex. Expect Lin Dan to go back to his celebrity lifestyle. Don't forget, after LOG'12, he stated publicly that henceforth his family comes first, can you imagine any top professional player saying that? He could because he has nothing more to prove and he's decided to carry on another four years mainly to maximise his worth, enhance his value, prolong his career, all for the purpose of planning for his future and building his retirement nest eggs. I believe Lin Dan saying he's coming back with the aim of chasing his third Olympic gold is part of Yonex's marketing strategy to generate heightened interest,great excitement, further suspense, to pull in the crowd, maximise media coverage, whenever, wherever and whatever tournaments he played in. Apparently, Lin Dan and Yonex have succeeded these four years. Of course, it'll be best if Lin Dan had achieved another gold at Rio but , if not as already happened, I'm pretty sure Yonex already have many publicity stunts lined up for him; they'd definitely want their money's worth from him for the 10-yr lucrative contract. Lin Dan is still a megastar, his popularity, his appeal, his celebrity status for which he's cut out for with his demeanour, poise, style and manner of speaking (just look at the way he conducts himself at interviews, conferences , on TV), and the many other products for which he is the spokesman - all this makes it worthwhile for the various sponsors. I'm afraid, this is something LCW falls far short of, not just in badminton results; like it or not, that's the reality.