Short video from ZSW on why he announced it at 11:05am. It's because he joined the national squad on 2013/11/05. He also mentions the WTF being his last international tournament. ZSW is not sure they can reach the semi-finals or even the finals at Hangzhou, but will endeavour to perform in the group stages. https://www.bilibili.com/video/BV1gMzBY8EjG/
Not that 27 years old is past ZSW's prime, but having read more commentaries on this, it makes sense financially to transition towards individual sponsorship / endorsement deals. In an interview with Lin Dan (see video link below), it was stated that national players only get a base salary from the province (not from the national team). Additionally, a player only retains 40% of prize money, with 60% going to the national sporting body. Lin Dan goes on to say that their incomes can be largely dependent on sponsorship deals. https://www.bilibili.com/video/BV1T841197Lw/