Malaysian Open gets global television boost Fri, 12/10/2007 - 09:17 sportbusiness.com Badminton Association of Malaysia (BAM) and IEC in Sports have signed a long-term agreement to maximize the international broadcast of the $200,000 Malaysian Open Super Series Badminton event. The event, next scheduled for January 14-20, 2008, is already confirmed to be telecast across Asia. For the first time, broadcast into Russia, Denmark, France, United Kingdom and USA is also confirmed. “2007 Proton Malaysian Open launched the Super Series and was a huge success,” said IEC in Sports CEO, Jonas Persson. “The event was a testament to Malaysia’s immense passion for the sport and ability to stage impressive events. We see this cooperation through to 2010 offer the potential to expand badminton into new television markets". Highlights will also be included on ‘Road to Beijing’ and ‘World of Badminton’ two of the IEC produced television magazine shows. Malaysian Open will also be streamed live on www.WoB.tv and available in all markets where live television broadcast is not scheduled.
