That is a very good point regarding standard and quality. You can put up $10, $15, or $20 but still not sure what you are going to get. They vary a lot. BTW, a friend of mine has an interesting suggestion. Why can't shuttlecocks be made with synthetic feathers. In another word, "fake feathers". There ought to be smart people out there can figure this out. It probably won't be any cheaper but at least, they will last longer.