"Hindes, 19, suggested the crash was part of a deliberate ploy because the British team had made a poor start. He said after winning gold: 'We were saying if we have a bad start, we need to crash to get a restart. I just crashed, I did it on purpose to get a restart, just to have the fastest ride. I did it. So it was all planned, really.' The International Cycling Union confirmed that the incident had been reviewed at the time and the result was not in question - so all three British cyclists will keep their gold medals." Read more: http://www.dailymail.co.uk/news/art...dal-admitting-fell-purpose.html#ixzz22V2TboNF Well, this is a clear case of "Not using one's best efforts" and cheating/manipulating the system to win at the end. Yet they were not only unpunished they were awarded the Gold medal. And there isn't much uproar and vitriol over this cheating scandal, at least nowhere near the scathing attacks on the WD badminton players. Let's face it, athletes will try to win the match and if the system is open to manipulation so they can advance their goal then wouldn't they be not "using their best efforts to win the match" if they don't try? I am not advocating cheating but we need to look at the system that invites such behavior. Moreover, they should disqualify ALL athletes (another example - Coach tells Japanese Olympic soccer team to tie, not win) who do not use their best efforts in a competition, not just the WD badminton players.