The article associated with that video:
http://m.aiyuke.com/news/2016/03/4388.html?1458907809.html
I'm summarizing the article, I highlighted the important bits.
World's first man-made carbon fiber shuttlecock - Carbonsonic
According to reports, this artificial shuttlecock is made of carbon fiber shaft and artificial vane/hair. A result of 5 years of research and development. Victor badminton R&D department manager Chen Lei says, the Carbonsonic shuttlecock is completely different from previous attempts at artificial feather shuttlecocks.
One of the new artificial shuttlecocks will last as long as 3 traditional shuttlecocks. (!) And has also said the price will be lower than similar natural shuttlecocks, but the specific price will not be announced until June.
At a live press conference broadcast,
a new Carbonsonic shuttlecock was hit 562 times over a duration of 13 minutes and 26 seconds., and only one of the "artificial feathers" was broken off.
Jiangsu team coach Sun Jun was involved in the testing of the new shuttlecock last year, but at the time the shuttlecock was very heavy and hard to control, but after three months of testing,
Sun Jun believes that the new shuttlecock is very close to a traditional one in terms of play and flight.
The author of the article was able to test the shuttlecock for 3 minutes. The sound is pleasantly loud when hit, but the overall feel of the shuttlecock is around 80% of a natural shuttlecock and is slightly fast. There was no apparent damage, deformation, or softening of the shuttlecock. But the test wasn't really stressful so it's best to wait for a real verdict.